Privacy Policy

This policy explains what WatchFrame collects, why, and the choices you have.

Information We Collect

We collect the information you provide directly, such as your email address, username and profile preferences, as well as usage data like the movies and shows you track, review, or add to lists. If you sign in with Apple or Google we receive the basic profile details those services share with us. This data is used solely to operate and improve WatchFrame.

How We Use Your Information

Your data is used to sync your lists and watch history across devices, personalize recommendations, and power features like achievements, streaks, statistics and the AI movie assistant. We do not sell your personal information to third parties.

This Website

On watchframe.app we record anonymous page views (the page visited, the referring site and any UTM campaign tags) to understand where visitors come from, and we use Vercel Analytics and Speed Insights for aggregate traffic and performance data. If you join the beta waiting list we store your email address, optional name and the same referral source, and use them only to email you about the WatchFrame beta. You can ask us to remove your email at any time.

Importing Your Data

If you import an export from another service (such as Letterboxd, IMDb, Trakt or Simkl), the file is processed on our servers only to match titles and build a preview. Nothing is added to your account until you confirm, and an import can be undone from the app.

AI Movie Assistant

The in-app assistant answers questions about movies and shows. When you send it a message, we use the text of that message and the most recent messages of the same conversation (about the last six exchanges) to generate a reply. If you ask about your own library (a WatchFrame Pro feature), the relevant facts from your account, such as titles in your lists, how many titles you watched and for how long, your ratings, level and streak, are added to the request. We do not include your email address in these requests. Your messages and the assistant's answers are stored in your account so you can return to a conversation, and are kept until you delete one conversation or all of them in the app, or delete your account. If you rate an answer with a thumbs up or down, that rating is stored with it. We also keep technical usage data, such as message counts and token usage, to apply daily limits and to monitor cost and quality. The assistant never changes your lists, reviews or profile on its own: nothing is saved until you confirm it in the app. Please do not enter sensitive personal information into the chat.

Third-Party Services

WatchFrame uses The Movie Database (TMDB) to fetch movie and TV show metadata, Apple's App Store and RevenueCat to process and verify WatchFrame Pro purchases, and our own backend service for authentication and data storage. To generate replies, the AI movie assistant sends the text described above to a third-party AI model provider (currently DeepSeek), which may process it outside your country of residence under its own terms and privacy policy. We do not send assistant requests to any other third party. These providers may process data in accordance with their own privacy policies.

We use Sentry (an error-monitoring service; data is processed in the EU) to find and fix crashes and server errors. When the app or our servers fail, Sentry receives the error trace, the technical context (app version, device model, operating system, app language, the route and status of a failed request) and your internal account number. We configure it not to send your email address, name, IP address, passwords or tokens, the text of your reviews, quotes or messages, or request contents, and it does not take screenshots. Sentry processes this data under its own privacy policy.

Data Storage & Security

Your account data is stored securely with our backend provider. Sensitive fields such as email addresses and push tokens are encrypted at rest. We take reasonable measures to protect your information from unauthorized access, alteration, or disclosure.

Your Choices

You can review and edit your profile information at any time from your account settings, change your email address, unlink connected accounts (e.g. Google), block other users, delete one or all of your assistant conversations, and permanently delete your account and associated data (including all assistant conversations) from the app.

Children's Privacy

WatchFrame is not directed at children under 13, and we do not knowingly collect personal information from children under 13.

Changes to This Policy

We may update this Privacy Policy from time to time. Continued use of the app after changes take effect constitutes acceptance of the updated policy.